Frequently Asked Questions

What makes 2++ different from a traditional advertising agency?

It is so typical that advertising agency views a client's needs through the lens of its own core capabilities and fixed resources. As a result, despite the complexity and diversity of the client's problems, the agency invariably arrives at the same solution: print ad.

How is 2++ different from a team put together by an agency holding company?

Holding companies tend to be a collection of groups based on individual disciplines: the ad agency, the design group, the media department, the direct marketing division, etc.-that all have different P&Ls and agendas.
What this means for the client is that the resulting end product of their collaboration isn't necessarily an objectively conceived, truly integrated solution, but more likely and unfortunately, a discipline-centric solution that is awkwardly integrated across categories as best as possible (eg, an elaborate TV commercial posted on the client's website).

In the case of 2++, the partners share a common goal, and a single bottom line that isn't influenced by our personal or professional self-interests. Consequently, we contend that the best solution is the most effective and appropriate solution, regardless of whether or not it occupies one or more categories in the advertising award show circuit.

How does 2++ think about media?

Creative and media are inseparable and function as two halves of the same whole. And so, because content can only exist within the context that supports it, when the message and the medium are considered and used in concert, it is impossible to discern where the creative ends and the media begin.

What industries are 2++ going after?

2++ isn't pursuing specific industries and categories. Rather, we're looking for the opportunity to conceive and produce transactionable ideas with entrepreneurial partners.